Hello gorgeous! IM Amber.
I’m a marketer by trade and a maker at heart, with more hobbies than I can count on my fingers. My mom always told me I could do anything I put my mind to, and I took that seriously.
This is where my personal and professional lives meet, so you can get to know the whole me. On the professional side, you’ll find my resume, marketing advice, and case studies from 12+ years leading strategy for growing brands. On the personal side, you’ll find my recipes, my latest oil painting, cross stitch projects, design work, and stories from wherever I last traveled.
It’s everything that makes me who I am, all in one place. Whether you’re a friend, a recruiter, or someone who stumbled onto this site by accident, I’m glad you’re here. Hope you enjoy it!
St Louis Local
I’m a season ticket holder for the STL City Soccer Club & very passionate about it.
I became a Master Gardener at the Missouri Botanical Gardens.
My favorite yearly events are Mini Golf at the Sheldon & Cherokee St Print Bazaar.
Mother of two
Yes, my border collies are my sons and you cannot tell me otherwise.
Riot (black tricolor) is a retired cow herder who likes to survey the neighborhood from his perch and oversee yard projects.
Zephyr (blue merle) loves to cob and will fetch a ball as long as you throw it.
My Professional Marketing Story
(The chaotic tale of how a military brat studied biochemistry and ended up being a marketer)
Like a lot of young women, I started out wanting to be a marine biologist and study manatees. It’s still a goal of mine to go scuba dive with them! By middle school I had switched to journalism, until a summer in the Public Affairs office on our Air Force base showed me it wasn’t for me.
In high school, medicine caught my attention. I earned my CNA certification and interned at Landstuhl Regional Medical Center in Germany, which led me to the pre-med track at Rice University. Thanks to 14 AP classes, I skipped intro chemistry my freshman year and met my nemesis early: organic chemistry. After years of straight A’s and the second-highest GPA at my high school, I failed it and had to retake it. Growing up as an Air Force kid, moving every six months to three years, had taught me that when your circumstances change, you adjust. So I did. I conquered it the second time around, became a volunteer EMT, and minored in biochemistry.
Meanwhile, I kept getting pulled toward my psychology classes and eventually realized that learning why people act the way they do was far more interesting to me than medicine. After one course with Dr. Kortum, I knew I wanted to study user experience with him, and he took me under his wing. Together we studied how people interact with voting systems, websites and more during my time at Rice University.
As senior year approached, I needed an internship. I had spent years teaching myself HTML and CSS through Myspace and my fashion blog, so I applied for a WordPress developer internship at Leap Clixx (now Agile & Co) and they took me on. Midway through my senior year, they offered me a full-time role as Inbound Marketing Strategist. I said yes and moved from Houston to St. Louis right after graduation.
I started on a team of three and went on to become COO, leading a team of 15. It’s been a wild ride, but every stop shaped how I work, from staying calm in an ambulance to bouncing back from a failed class and landing on the honor roll by senior year.
These days, I bring all of it to the table: a psychology nerd’s curiosity about why people click, a web builder’s comfort in the backend of a website, and an EMT’s calm when everything is on fire (figuratively, mostly). Now I get to put that mix to work for businesses that want a smart strategy and someone who won’t panic!
My Marketing Specialities
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Leadership & Strategy
I’ve spent over a decade moving from hands-on strategist to COO, leading Agile & Co as it grew 900% in annual billings and from a team of 3 to 15. I set business strategy alongside the CEO, launched new service lines, and built the systems and people that let the agency scale.
I also led integrated strategy across our client portfolio, improving client retention by nearly 30%, extending average client tenure by 154%, and cutting lost recurring revenue by 60% year over year. These efforts put us on the Inc. 5000 and earned back-to-back spots on the St. Louis Business Journal's Top 50 Fastest Growing Private Companies!
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Marketing & Brand
I started in the weeds of SEO, paid media, email, and content, and I still care about the details that make campaigns perform. That hands-on foundation carried across 100 client accounts and $35M in annual ad spend, covering everything from home service companies to SAAS to retail and ecommerce brands.
If it touches how a brand shows up in the world, I've probably had my hands on it. I love the puzzle of figuring out the right message, for the right audience, at the right moment. It's part art, part science, and I've never gotten tired of either half.
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Consulting Services
Pull up a chair, because this is where I get to bring everything I’ve learned to your table. Whether you need a marketing audit to figure out what’s working (and what’s quietly eating your budget) or a fractional CMO to steer the ship for a while, I’m here to help growing brands make smart, sustainable moves. Think of it as having a seasoned strategist in your corner, without the full-time hire.
Contact me for availability!
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Training & Operations Help
I’ve built training programs from scratch, led countless data migrations between systems like HubSpot and Salesforce, and kept the operational gears turning so teams can do their best work. As a HubSpot Certified Trainer and Agile & Co’s main trainer for new employees, I don’t just use the tools, I teach them, so your team actually knows how to use what you’re paying for.
Good operations aren’t glamorous, but they’re the reason everything else runs smoothly.
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Analytics & Data-Driven Guidance
I believe good marketing decisions come from good data, not gut feelings alone. I’ve spent 12+ years digging into ad, SEO, and website performance to find what’s actually working, from auditing campaigns and reallocating budgets to building the benchmarks and reporting that keep everyone accountable.
Those numbers have shaped everything from day-to-day campaign tweaks to bigger strategy calls. In human language, I turn data into clear guidance that helps people make smarter calls.
Photo by Carlos Muza on Unsplash
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Graphic Design & Creative
I’ve always believed that good marketing needs to look as good as it sounds, so design has never been separate from strategy for me. It’s also a big personal passion, which is why I’m just as comfortable in Adobe Creative Suite and a video editing timeline as I am in a strategy meeting.
I’ve designed the visuals, cut the video, directed creative shoots, and kept campaign creative organized from first concept to final delivery. It’s the part of the work where strategy and craft get to shake hands.
Photo by Brands&People on Unsplash
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Website & CMS Development
A brand’s website is often the first impression it makes, so I like to make sure it’s a good one. I got my start in web development, building and customizing WordPress sites, and I’ve been hands-on with websites, landing pages, and HubSpot’s CMS ever since.
These days I bring that technical foundation together with an eye for strategy and design, and if the developer isn’t available, I’m happy to hop in and build it myself. The goal is always the same: a site that looks good, works well, and actually helps grow the business behind it.
Photo by Ilya Pavlov on Unsplash
My Personal Story
(The not-so-quiet life of a military brat who finally stayed put and filled it with board games, soccer chants, and way too many craft supplies)
As a military brat, my world was always shifting. Sometimes in the middle of a school year, my dad would get orders and off we’d go, whether that meant the small town of Enid, Oklahoma, the huge international military community at Ramstein, Germany, or a big city like Washington, DC. It meant I made friends across the globe and got to see the world through a lot of different eyes. I even came home from two years in England with a British accent!
It also opened doors I wouldn’t have had otherwise, from space camp to college through the GI Bill. My dad’s career and our military life are at the core of who I am, and I’ll always be grateful for that.
After college, I moved to St. Louis, and twelve years later it’s the longest I’ve ever lived anywhere. My roots are still growing, and they’re getting deep.
These days, I host a monthly board game night for friends and family. I see MUNY shows and Broadway tours at the Fabulous Fox with my mom and my sister. I’m a St. Louis CITY SC season ticket holder, and nothing beats losing my voice as the team scores five goals in a half (thank you, Holse & Navarro!). I play Pokémon with my nephews every week. And when my calendar is empty, you’ll find me playing video games with friends or buried in an arts and crafts project.
While I don’t have the British accent or the military ID anymore, I’ve kept what mattered: I can make friends anywhere, I adapt fast, and I know how to make a place feel like home.
My Art & Crafts
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CROSS STITCH
Cross stitching is one of those meditative activities for me. Put on a TV show, an audiobook or a podcast and then follow the stitching map.
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PAINTING
I typically work in mixed media with my paintings because I can never decide between gouache, oils and acrylics. I’ve paint pet portraits for loved ones and enjoy botanical elements in my work.
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LATCH HOOK RUGS
I started with kits and patterns then began designing my own. See my finished projects and I will be uploading free patterns here so you can join in the fun!
