My Resume

Since 2014, I've led full-funnel digital marketing for B2B and B2C accounts, from hands-on SEO and paid search to managing a 15-person team and the budgets behind it. At Agile & Co, I led integrated strategy across our client portfolio of 100+ clients and $35M in ad spend, improving client retention by nearly 30%, extending average client tenure by 154%, and cutting lost recurring revenue by 60% year over year. These efforts put us on the Inc. 5000 and earned back-to-back spots on the St. Louis Business Journal's Top 50 Fastest Growing Private Companies.

MY JOB EXPERIENCE


Chief operations officer at Agile and CO

St Louis, MO
June 2022 - Present

Marketing Team Leadership

Led and developed a 15-person marketing team, providing direction, prioritization, and oversight across messaging, campaign plans, and execution

Multi-Account Campaign Management

Managed campaign and content calendars across multiple accounts simultaneously, keeping initiatives on time and aligned to business goals

Strategic partnership

Partnered with the CEO and client leadership to translate business priorities into integrated marketing communications strategy, campaign plans, and sales enablement materials

Process Optimization

Implemented scalable systems and workflows that improved cross-team coordination, reducing costs while improving campaign performance and client retention

Cross-Functional Execution

Directed cross-functional execution across creative, digital, and media teams, ensuring alignment, quality, and consistency across all client deliverables

Performance & KPI Analysis

Tracked campaign performance against KPIs and used the data to guide media planning, optimize spend, and show clients clear results.


FRACTIONAL CMO AT Renegade Furniture

Remote
March 2024 - July 2024

Marketing Performance audit

Conducted a comprehensive audit of Google Ads, Meta Ads, and SEO performance, identifying key inefficiencies and growth opportunities.

Performance tracking

Established performance benchmarks and reporting systems to monitor KPIs and ensure accountability across all partners.

Agency Coordination

Coordinated with multiple marketing agencies to optimize paid media strategies and SEO initiatives, driving improved traffic quality and conversion rates.

stakeholder guidance

Provided strategic guidance to internal stakeholders, aligning digital marketing efforts with overall business goals and revenue targets.

Data-Driven Optimization

Developed data-driven recommendations to reallocate budgets, refine targeting, and enhance ROI across digital channels.

Marketing roadmap

Built a prioritized marketing roadmap that gave the internal team and agency partners clear focus areas, timelines, and next steps tied to revenue goals.


DIRECTOR OF OPERATIONS AND STRATEGY at Agile and CO

St Louis, MO
March 2020 - June 2022

Team & Vendor Management

Oversaw internal team management and coordinated with external vendors and client-side teams to ensure seamless project execution.

Process Improvement

Identified operational inefficiencies and introduced process improvements, increasing productivity and scalability.

ROI-Driven planning

Developed and implemented strategic marketing plans for a diverse client portfolio, driving measurable improvements in campaign performance and ROI.

Growth Planning Support

Assisted executive leadership with financial planning, forecasting, and operational decision-making to support company growth.

Service Delivery Optimization

Partnered with account managers to optimize client results, streamline workflows, and improve overall service delivery.

Team Development

Mentored and developed team members, setting clear expectations and building a collaborative culture that supported retention and long-term growth.

Please Note: Leap Clixx rebranded to Agile and Co in December 2021.


INBOUND MARKETING STRATEGIST AT LEAP CLIXX

St Louis, MO
March 2024 - July 2024

Relationship Management

Managed multiple client accounts, building and maintaining strong relationships while serving as the primary point of contact for all marketing initiatives.

Messaging & Social Strategy

Developed messaging strategies and coordinated social media promotion to increase engagement and campaign reach.

Full Funnel Marketing

Executed multi-channel marketing campaigns across Google Ads, Meta Ads, SEO, email marketing, and content marketing to drive traffic, leads, and conversions.

Organic Search Growth

Led SEO from keyword research through implementation, improving clients’ organic rankings and driving measurable increases in website traffic.

Brand Aligned Content

Created websites, landing pages, blog posts, and eBooks, ensuring all content aligned with client goals and brand voice.

ROI Optimization

Monitored performance analytics across all channels and optimized campaigns to maximize ROI and achieve KPIs.


INTERNSHIPS

(AKA the work I did outside of rolling burritos at Chipotle, bagging groceries at the Air Force Base Commissary and taking vitals as a CNA at the base hospital)

WORDPRESS DEVELOPER AND GRAPHIC DESIGN INTERN at LEAP CLIXX

St Louis, MO then Remote
May 2014 - May 2015

• Built and customized WordPress websites for clients, utilizing both templates and custom solutions to meet project needs.

• Designed, tested, and refined user-friendly web experiences to ensure functionality and visual appeal across devices.

• Created front-end designs, logos, and product graphics to support brand identity and enhance digital presence.

UNDERGRADUATE RESEARCH ASSISTANT
AT RICE UNIVERSITY

Houston, TX
August 2013 - May 2015

• Designed and executed independent research studies, including projects on system usability, environmental psychology, and Harris County voting system design.

• Collected, analyzed, and interpreted qualitative and quantitative data to support academic research findings.

• Authored and contributed to academic reports and presentations, translating complex data into actionable insights.

• Collaborated with faculty and research teams to refine study methodologies and ensure accuracy in data collection and reporting.

USABILITY EXPERIENCE INTERN
AT OPENSTAX

Houston, TX
February 2015 - May 2015

• Created wireframes, sitemaps, and user flows to support the development of new product features and enhance user experience.

• Designed and prototyped visual and interactive elements, contributing to the overall look, feel, and usability of digital products.

• Participated in user-centered research, including usability testing, surveys, and stakeholder interviews, to gather insights and inform design decisions.

USABILITY DESIGN STUDENT INTERN
AT THE SHUTTLEWORTH FOUNDATION

Houston, TX
December 2012 - August 2013

• Designed mockups and user interface concepts for an online open education resource editor, contributing to improved usability and user experience.

• Conducted functional and usability testing, created bug reports, and verified fixes to enhance software performance and reliability.

• Maintained and updated the company website, produced demonstration videos, and authored blog summaries to document project progress.

MY EDUCATION


EDUCATION

MASTERS OF BUSINESS ADMINISTRATION
WEBSTER UNIVERSITY IN ST LOUIS, MO

(2017 - 2019)

Graduated with Academic Honors

BACHELOR OF ARTS IN PSYCHOLOGY
RICE UNIVERSITY IN HOUSTON, TX

(2011 - 2015)

Focused on User Experience & Design

Wiess College Parliamentarian (2014-2015), Volunteer EMT-Basic for Rice EMS, Wiess College Social Vice President (2013-2014), Wiess Tabletop Theatre (2011)

Received Wiess College Distinguished Senior Award

RECOMMENDATIONS FROM COLLEAGUES

RECOMMENDATIONS FROM CLIENTS

Press / Features


Blog Articles

Written for Hubspot

7 User Experience Tests to Do When Redesigning Your Website (2016)

https://web.archive.org/web/20240523154331/https://blog.hubspot.com/marketing/7-user-experience-tests-for-website-redesign

FEATURED IN MARTECH

How call analytics is helping SMBs improve marketing and sales (2024)

https://martech.org/how-call-analytics-is-helping-smbs-improve-marketing-and-sales/

FEATURED ON CALLRAIL’S BLOG

How home service businesses are using AI to gain clearer customer insights (2026)

https://www.callrail.com/blog/discover-more-about-home-services-customers-with-AI

Already one of the HubSpot App Marketplace's leading call tracking partners, CallRail surpasses 3,000 HubSpot integration installs (2023)

https://www.callrail.com/blog/callrail-surpasses-3000-hubspot-integration-installs

Featured with Databox

4 Ways Inbound Marketing is Changing in 2018 (2017)

https://databox.com/agency-leaders-share-important-lessons-learned-inbound-17

40 Digital Marketing Software Tools Top Agencies Recommend (2018)

https://databox.com/software-tools-marketing-agencies-use-recommend

100+ Marketers Weigh-in on Outsourcing vs Staffing In-House Writers (2020)

https://www.zerys.com/content-marketing-blog-0/hiring-freelance-vs-in-house-writers

Mastering Marketing Without the Overwhelm: Small Steps, Big Wins

In this episode of The Better Contractor podcast, Brent Oberlink is joined by marketing expert Amber Callan and co-host Travis May. Amber’s journey was not a clear path, but it landed her where she is today. Amber dives into actionable marketing tips for businesses, including how to efficiently use your Google Business profile and repurpose existing content. Travis contributes his insights on integrating foundational marketing with dynamic social media strategies, underscoring the importance of building a genuine brand presence. Tune in for a blend of personal stories and practical advice designed to help you elevate your business and connect more effectively with your audience.


Academic Research

The Relationship Between Task-level and Test-level System Usability Scale Scores

Proceedings of the Human Factors and Ergonomics Society Annual Meeting · Oct 17, 2014

https://journals.sagepub.com/doi/abs/10.1177/1541931214581238

This study examined whether the average usability score for a series of tasks was the same as the usability score for the product if usability was measured only after all the tasks had been completed. Fifty participants completed a set of tasks for five websites and fourteen mock voting ballots. Subjective usability assessment was made with the System Usability Scale (SUS). Participants completed the SUS either after each task (five or fourteen SUS administrations, respectively) or after completing the entire set of tasks (one SUS). The results show that the average SUS scores for the task-level assessments were significantly higher than the SUS scores for the test-level assessments. Results were similar for the ballot and website conditions. Task-level SUS scores on the Honda websites (M = 65.5) were significantly higher than the test-level SUS scores (M = 42.8), p < 0.0001. Similar results were observed in the ballot condition, where task-level usability assessments were higher (M = 59.5) than test-level assessments (M = 38.5), p < 0.0001. Practitioners and those interpreting SUS scores need to be aware of how these experimental differences can lead to different assessment metrics.